Boo-Yah! has partnered with The Connected Marketer™ a connected marketing advisory and educational marketing services company from the UK. 

With offices in Istanbul and London. Boo-Yah!  proudly represents the course content in South Africa.

The Connected Marketer™ has already trained thousands of marketing professionals from around the globe from hundreds of global organisations.

Knowledge is your Superpower.

Book now to join the thousands of global marketing professionals to ramp up your efforts and thrive in 2018.

FUTURE-FIT your business with Boo-Yah!

Our courses are designed to build Future-Fit Businesses for Industry 4.0


Each of our courses are meant to help people gain relevant skills in strategy and new technologies without making tech intimidating.

You will have all of the TECHniques, structures, inspiration, road maps and tactical application to improve your digital transformation and be a key player in the innovation space.

For agencies, Client Direct, Marketers, Executives, brand managers, Entrepreneurs and Strategic Management. This course will offer you an understanding of how to build a connected brand, through sharing an approach, frameworks and tools that can be used to assess your current marketing plans and provide a new direction to meet the needs of today's connected individual.

14 May      08h30 - 16h30      JHB: The Focus Rooms

This course is written by marketers, for marketers and will explain all of the key terms and concepts involved in AI.  It offers a neutral view on what works today and what doesn’t.

It provides a framework for planning, testing and learning about AI.

15 May      08h30 - 16h30      JHB: The Focus Rooms

This Course is accredited by The IDM and is the ONLY internationally recognised qualification in Mobile Marketing in the world.

For marketers looking to become a professionally recognized mobile marketing practitioners, with the ability to create and execute effective mobile strategies for their organization.

17 - 18 May      08h30 - 16h30      JHB: The Focus Rooms

This masterclass is aimed at anyone with responsibility for setting marketing strategy & communications. It can help brand marketers understand how to better reach target consumers. B2B marketers will be able to learn how to focus on telling their story in a more memorable and compelling way.

21 May      08h30 - 16h30      JHB: The Focus Rooms

The course will provide another perspective to marketers already aware of programmatic, for delegates new to the world of programmatic this will present an opportunity to raise awareness and lead a programmatic development project.

22 May      08h30 - 16h30      JHB: The Focus Rooms

We are becoming the ”walking dead” professionals of our time.


There is a growing knowledge gap in business. We are aware of the changes

taking place and we know that we risk getting left behind if we don’t act.

By the end of our training courses you will be a tech warrior of Industry 4.0.

You will be FIT to survive the FUTURE. 

Attention is a finite resource and  therefore Boo-Yah! plans to deliver ”FUN”ducation.

"Carmen’s masterclass, was not only insightful but also really fun! What it achieved, was getting our team (if just for a while) to take our head out the ground and look beyond the obvious. To get a glimpse of progressive global trends and encourage big picture thinking. 

The case studies were relevant and exciting, bringing the concepts that were shared; to life. Carmen is a true leader in her field and the knowledge she imparts, is invaluable to any industry or company, big or small. Being part of the Virgin group of companies, one of our values is ‘smart disruption’, so the innovations presented resonated and inspired us all."

Anthea Henderson

Marketing Manager - Virgin Money SA


"We're in the business of embracing change. We want to help build the world of tomorrow with Innovation and Technology."

Carmen has become a household name among marketing professionals as a result of her inspirational ”masterclasses”. These sessions have reached thousands of marketers across SA.

Masterclasses inspire marketers to disrupt and delight addressing sessions such as Mobile Innovation, Gamification, the 4th Technology Transformation, Fueling Creativity and Applying Inspiration, Brand Purpose and where great ideas come from. Carmen’s big personality and presentation style can also be found on the airwaves on The WITEE Chatterbots Show (Women in Tech

Empowering Everyone).

Carmen has been a inspirational speaker at more than 100 events in 20 countries to a combined audience of over 21,000 people Industry Contributions include MMA, IAB, DMA, MRMW, AMASA, BOGDM, Brand Live, Social TV Education Contributions include GIBS, AAA School of Advertising, and an array of local and international business schools.  Carmen Is certified with the IDM and DMI.

For more information:

Paul is the Founder of The Connected Marketer TM and a recognised global expert in mobile marketing. Over 15 years he has advised hundreds of brands, agencies and technology vendors on the role of mobile and connected devices in marketing. Paul has been a keynote speaker and Chair at over 350 events, in 42 countries,

for over 30 000 people.


Previously, Paul served as Chief Marketing Officer & EMEA Managing Director of the Mobile Marketing Association (MMA). He has over 28 years’ experience in a wide variety of sales, marketing, business development and commercial roles spanning industries and market sectors including automotive, printing, digital and management consultancy.

He is a Business Leader in The Marketing Society, a Fellow of the Institute of Direct & Digital Marketing (IDM), a Member of the Chartered Institute of Marketing and

a mentor in The Marketing Academy.

"Paul is Mr Mobile. I think it is fair to say that if you need to know what the market is doing, who you should be speaking to or what you should be doing to make your business mobile and tablet ready, Paul is your man. I have enjoyed working with him over the years, a very easy recommendation to make."


Theo Theodorou - GM EMEA GroundTruth (formerly xAd)

"I found this incredibly inspiring and insightful which I think lended itself to encouraging the team to think in a way which integrates technology with real human purpose and connections when looking at our strategies for clients. Thank you!"

Andrea van den Bergh - Carat CT

"I’ve really enjoyed interacting with Carmen over the last year or so but the highlight has been her Masterclass on the Fourth Revolution she came to do at GIBS. Her insights, examples and highlights were a great reminder for us to change things up. A year to be relevant and competititve. Thanks Carmen for your contagious energy, always!"


Fazlyn Toefie - GIBS

"Carmen is amazing, and super passionate about what she does. I am always happy to take time out of my day to attend these masterclasses."

Roxanne Kisch - Digitlab

"This is really well-thought, highly professional and very inspiring masterclass. I loved it. Carmen brings a lot of knowledge and experience and above all passion to the session and presents the content in an amazingly accessible way. Loved it"

Amanda Reekie - ImagineNation Alliance

"Paul chaired EyeforTravel's Connected Traveller 2015 conference in London which brought together some of the best mobile and tech savvy execs in the travel, transportation and hospitality industries for 2 days of insightful discussion. Paul was very thorough in his communications with all the speakers prior to the event which enabled him to be very well prepared on the day and ask many pertinent questions to delve deeper into the issues. I'd happily recommend Paul as a chairman for similar mobile focussed events."


Gina Baillie - Founder & Director at Barclay Taylor Consulting

"Paul is extremely knowledgeable in the field of mobile and mobile marketing and his enthusiasm for this is contagious. He is creative, flexible and a great developer of educational materials. I would highly recommend working with Paul and mCordis."


Mardien Drew - Head of Mobile and Incubation of New Technologies at Kantar

Contact us for queries and requests:

Carmen Murray: 073 224 6126